paisty · a hailports project

Loom did not win by being the only screen recorder.

People had recorders. Loom put the recording in the place the work already was: a link in email and chat. The recipient pressed play without an account. Every send was a demo. The product carried the marketing.

Copying the idea was easy. The habit was not. A founder kept showing the loop in public, the free tier was enough to finish one real task, and the branded player was the signature.

The paisty version

Do not stamp a signature on someone's email. That kills the trust the product is for. The demo is the click itself, shown in the app they already use.

1. A 12-second recording: window, click, clipboard, paste. Post it where people write.
2. A 7-day key. One real afternoon of replies. Then it stops.
3. The person sends the mail themselves. The recipient never has to know the tool. The sender is the one who comes back.
4. Setup uses a guide to point paisty at the model they already pay for. After setup, drafts run on that model. The guide is not the product.

Price stays on the front page: $15 a month, $144 a year, $399 lifetime.